
Protect your home from leaks and damage before it's too late. Talk to the owner, not a salesperson.
Smart Choice Contracting License Numbers:
Suffolk County #HI-62204
Nassau County #189141

Smart Choice Contracting replaces asphalt shingle roofs across Huntington and the towns around it. Owner Michael Falco has been installing roofs for over 26 years. He measures every roof himself, writes every estimate himself, and is on site when the old roof comes off. Most homes are finished in a single day.
Age decides it more than anything else. Once an asphalt roof passes about 15 years, most leaks are no longer coming from the shingles. They come from nails that have rusted through and from old flashing around chimneys, walls and skylights. Patching those does not fix the cause. The average age of the roofs we replace is 17 years.
A repair still makes sense when the roof is younger and the problem is contained, like one lifted flashing or a few blown-off shingles. Michael will tell you when that is the case. A replacement is the honest answer when you see this:
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What this looks like in dollars. A homeowner nearby paid $700 to repair a roof that was already finished. The leak came back. A year later she replaced the roof anyway, and the roof itself had gone up about $1,000 in that year. The repair cost her roughly $1,700 more than replacing it when she first asked. If your roof is 27 years old and the shingles were rated for 25, no repair changes the outcome. We will say so instead of taking the repair money.
That is a real average, not a starting price. Smaller capes come in under it. Large colonials in Dix Hills, Lloyd Harbor or Cold Spring Harbor come in well over it, and a big house can reach $28,000. Price does not change because of the town you live in. It changes because of the house: the size in roofing squares, the pitch, how many layers have to come off, how much chimney and skylight flashing is involved, and what condition the plywood deck is in. Two identical homes, one in Melville and one in Huntington Station, get the same number.
0% financing for 5 years. Around $200 to $250 a month on a typical roof.
Prefer not to finance? Take 15% off the price instead.
Lower monthly options. We can stretch that same roof down to around $168 a month.
Fast approval. A decision usually comes back in about a minute, online or in person.
Veteran and first responder discount. We offer one on every job.
The complete Owens Corning Total Protection Roofing System with Duration shingles, registered with Owens Corning by us. Owens Corning emails the warranty directly to you. Our own workmanship coverage sits behind it.
Everything in Standard, with the leak barrier and underlayment upgraded, plus the Platinum Protection warranty: 50 years, backed by Owens Corning rather than the contractor, covering workmanship as well as materials, and transferable to the next owner.
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This is now about 10 to 15% of the roofs we replace. It comes from two moments: buying a house, and switching homeowners insurance carriers. The new carrier sends an inspector out. If the roof looks old or worn, they will not insure the home until it is replaced, and they usually give you a short window to do it.
When that happens, we move your job up so the roof is finished before the policy deadline, photograph the roof and the completed work, and send a written report with photos to your insurance company. Storm damage claims are rare here. Huntington is not a heavy storm-loss area, and the last time carriers paid out widely on Long Island roofs was Hurricane Sandy. Almost every insurance-driven replacement here is inspection-driven, not storm-driven. If you are on a deadline, say so when you call and we will schedule around it.
Aluminum drip edge along every gutter line. It is required by New York State code, and it is what keeps your fascia boards from rotting out.
A minimum of 6 feet up from the gutter lines, and 9 feet on deep overhangs. Code requires it to reach at least 2 feet past the outside wall of the house. Most roofers install 3 feet total, which does not reach that line on many Huntington homes. This is the layer that stops ice dams from pushing water back under the shingles.
Owens Corning synthetic felt across the rest of the deck. Synthetic replaced old tar paper. It is stronger, it does not tear in wind, and it does not wrinkle when it gets damp.
Owens Corning Starter Strip Plus around every edge. It is a purpose-made product with a factory adhesive line. We do not flip a regular shingle around to save money, because that leaves the edge of your roof without a proper seal, and the edge is where wind gets in.
Fastened with six hot-dip galvanized nails per shingle. Six nails is the high-wind pattern. Hot-dip nails hold up against Long Island salt air far longer than the standard electro-galvanized nails most roofers use, and rusted nails, not worn shingles, are what ends most roofs here.
We use copper, not aluminum, where the roof meets a masonry chimney. It is the joint most likely to leak, and the one most likely to outlive the roof when it is done in copper.
Owens Corning ridge vent where the house has working soffit intake, or an intake vent added when it does not. More on this in the next section.
Color-matched Owens Corning cap shingles over every ridge and hip. Then we register the warranty and Owens Corning emails it straight to you.
A roof with no airflow underneath it cooks from below. Heat and moisture build up in the attic, the shingles age from the back side, and the roof never reaches the life it was rated for. Here is the part homeowners are almost never told: a ridge vent does nothing without intake. Air has to come in low at the soffits and leave high at the ridge. Plenty of Long Island houses have no soffits at all, or soffits that were covered over and never vented.
So before we price your roof, we look at the intake side first.
Michael does not arrive with a pre-printed estimate sheet. The ventilation plan is built for your house, not for the easiest way to sell the job. Ventilation only became a serious issue in the 1980s, when homes started getting tighter with new windows and insulated siding. Older Huntington houses were drafty enough to breathe on their own, and many still have only the ventilation they were built with.
Every job is a complete tear-off down to the wood deck. We do not install new shingles over old ones. The reason is simple: you cannot see the plywood until the old roof is off. Rotted or soft decking is common on Huntington homes, especially around chimneys, in valleys, and along eaves where a roof has been leaking slowly for years. Covering that up means nailing a new roof into wood that will not hold it.
If we find bad decking, we show you, we replace it, and it is charged at the per-sheet rate already written on your estimate. There is no surprise number at the end of the job. New York State code does allow up to two layers of roofing, but only over sheathing thick enough to take it, and on many older Huntington houses it is not. A layover also shortens the life of the new shingles and voids the full system warranty, so it is not something we offer.
Three requirements most homeowners have never been told about, and one answer on permits.
We schedule your free estimate at a time that works for you.
He inspects and measures the roof himself. Not a salesperson, not a subcontractor.
He walks you through the roof the way it will be built, layer by layer, in the order it goes on.
If you go ahead, we sign a contract and set a date that works for both of us.
You hear from us ahead of the job with when the dumpster and materials arrive, and how to come and go that day.
Michael meets the crew on site at the start. You get updates through the day.
Michael walks the property with you, shows you what was done, and shows you photos of the parts of the roof you cannot see from the ground.
A typical Huntington home is torn off and fully re-roofed the same day. We only tear off what we can finish that day. Your house is never left open overnight, and never covered with a tarp waiting for the crew to come back. That is the whole point of working this way: an open roof deck is the single biggest risk in a replacement, and the way to remove that risk is to not create it.
Larger or steeper roofs are quoted as a two-day job up front, so you know before we start. Michael is on site at tear-off and again at the end of the day.
On an average 2,000 sq ft roof with a layer and a half of old shingles, we remove about four tons of material. All of it has to come off the house and into a dumpster without damaging what is underneath. Tarps go down before we start and materials are staged where they will not sit on your lawn or your beds. One piece of honest advice: do not plant anything close to the house right before a roof job.
Standard gives you the full Owens Corning material warranty. We register it, and Owens Corning emails it directly to you, plus our own workmanship coverage.
Ultimate gives you the Owens Corning Platinum Protection warranty: 50 years, backed by Owens Corning rather than by the contractor, covering workmanship as well as materials, and transferable to the next owner. That transfer matters when you sell, and the documentation is useful with insurance carriers who ask whether the roof is sound.
Only Owens Corning Platinum Preferred contractors are allowed to offer that warranty. Smart Choice Contracting is one of only ten on all of Long Island.
If something goes wrong later, you call Michael and he comes back. Same phone number you called the first time.
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Michael Falco does every estimate himself. That is not only a service preference, it is a large part of why the price is what it is. A roofing salesperson typically earns 8% to 15% of the job. On an $18,000 job, that is $1,400 to $2,700 built into your price before a single bundle of shingles is delivered.
It also changes the conversation. A commissioned salesperson is paid to close, and many have never worked on a roof. Michael has been installing roofs for over 26 years. He will tell you what your roof actually needs, including when the answer is "not yet." He is on your property when the old roof comes off, and back at the end of the day to walk you through the finished work.
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Six per shingle, instead of the standard electro-galvanized nails that rust out and end most roofs on Long Island.
Finance your roof through our lender and you get five full years at 0% interest, with zero down. You pay only the price of the roof, split into monthly payments, with no interest added on top.
Instead of the 3 feet that is common here, which on many homes does not reach the code line 2 feet past the outside wall.
A factory-sealed starter at every edge, not a regular shingle flipped around to save a few dollars.
Every layer from Owens Corning, not a good shingle laid over cheap generic underlayment to make the bid look lower.
Michael runs the estimate, meets the crew at tear-off, and walks the finished roof with you. No crew dropped off with instructions.
None of this makes us the highest bid. It usually makes us lower, because there is no sales commission inside the number.
We replace roofs throughout Huntington and the surrounding Suffolk County communities. The price is the same in every one of them, because it is based on the house, not the town.
Any month, weather permitting. Roofing here is not seasonal, it is weather-dependent. We cannot install in rain, on snow, or when it is around 15 degrees, and we will not put a crew on a roof at 100 degrees. Between those limits, January works.
Our busiest stretches are mid-March through the end of June, and September through Thanksgiving. If your roof can wait, booking outside those windows usually means a sooner date. If you have an active leak or an insurance deadline, do not wait for a season.
Most Huntington homes are finished in one day. Larger or steeper roofs can take two, and we tell you that up front rather than after we start.
A typical 2,000 sq ft home is $11,000 to $13,000 for a complete tear-off and replacement. Size, pitch, the number of existing layers, flashing work and decking condition move that number up or down.
No. Pricing is based on the house, not the town. Two identical homes get identical prices.
No deposit if you finance through our lender. If you are paying outright, the deposit is $200 and the balance is due at the end of the job, after you have seen the finished roof.
If it is under about 15 years old and the problem is contained, a repair may hold. Past 15 years, leaks usually come from rusted nails and old flashing, and repairs do not last. The average age of the roofs we replace is 17 years.
No. Every job is a full tear-off. Bad plywood is invisible until the old roof is off, and covering it over is how new roofs fail early.
We show you, replace it, and charge the per-sheet rate that is already written on your estimate. There is no surprise pricing at the end of the job.
Usually not for a straight roof replacement in the Town of Huntington. Some other Long Island municipalities do require one. We obtain the permit where it is required, and the permit fee is the homeowner's cost.
Yes. This is 10 to 15% of our work. We schedule ahead of your deadline and send photos and a written report to your carrier.
Standard gives you the full Owens Corning material warranty plus our workmanship coverage. Ultimate gives you the Owens Corning Platinum Protection warranty: 50 years, backed by Owens Corning, covering workmanship, and transferable to the next owner.
Yes, on a dry day above freezing with no snow on the roof or around the property.
Owens Corning Duration on about 99.9% of our roofs, installed as part of the complete Owens Corning Total Protection Roofing System. You choose the color.
Michael will measure your roof, inspect the flashing and the ventilation, and give you a written price on the same visit. No sales pitch, because there is no salesperson. Serving Huntington, Huntington Station, Melville, Dix Hills, Commack, Northport, East Northport, Greenlawn, Centerport, Halesite, Cold Spring Harbor, Lloyd Harbor and West Hills.